Warner Bros. Consumer Products has announced a brand collaboration between DC Entertainment and Sanrio which will feature a new Hello Kitty line that sees the popular character dressed as a range of DC Comics Super Heroes including Wonder Woman, Superman and Batman.

Set to debut in 2014, the dressed up Hello Kitty will appear on apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products.

"Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties," said Brad Globe, president of Warner Bros. Consumer Products. "This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties."

Roberto Lanzi, Sanrio's operating officer, added: "Character cross overs have been a classic Hello Kitty spin off for years and our fans are always in search of the latest collaborations. We are sure that this project will soon create a new collection fever."

Source: Licensing.biz