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October 6, 2015: Jesse Eisenberg Revealed to be Lex Luthor's Son in "Batman v Superman"

Warner Bros. has launched what appears to be a new viral marketing campaign for "Batman v Superman: Dawn of Justice" in the form of a Fortune Magazine interview with Lex Luthor.

The interview reveals insight into actor Jesse Eisenberg's portrayal of the character with the biggest revelation being that he is not actually Lex Luthor but the 31-year-old son of the now deceased billionare, Alexander Joseph Luthor Jr. Here's an excerpt:

Taking the reins of the family business after the untimely death of his indomitable father, the prodigal son boldly changed the direction of the firm from oil and heavy machinery to tech. LexCorp has quickly become the second largest emerging technology corporation in the world next to Wayne Enterprises.

Partly, the success of this young company comes from Luthor’s willingness to go where Wayne fears to tread. Wayne Enterprises has shied away from military contracts in the last decade.

“It’s a necessity,” Luthor insists. “We live in the most dangerous point of time in all of human history. Statistically speaking, it’s a near certainty that another world-changing crisis is hurtling toward us like a speeding bullet. We have to be ready to defend ourselves. No civilization was ever conquered by having a strong military.”