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July 28, 2014: DC Comics' Comic-Con Buzz Trumps Marvel
Posted by Neil Cole
Variety reports that Warner Bros. and DC Comics recent appearance in Hall H at San Diego Comic-Con generated more online buzz than that of Marvel. Here's an excerpt from the article:
DC bested Marvel at Comic-Con with its film presentation Saturday - at least when it came to early online buzz.
The first look at Warner Bros. and DC's "Batman v Superman: Dawn of Justice" edged out Marvel's "The Avengers: Age of Ultron," generating 112,108 overall mentions and 8,356 intent-to-view mentions, or 7%, according to research group Way to Blue.
"Age of Ultron" received 62,542 overall mentions, but a higher intent-to-see response, with 8,483, or 14%.
What helped WB and DC was the surprise appearance of Ben Affleck and Henry Cavill, who play Batman and Superman, respectively, along with the first look at Gal Gadot as Wonder Woman in the film.
When it comes to studio buzz, Warner Bros. again dominated Saturday at Comic-Con with 45% of the conversation. But the company was also aided not only by its bigscreen superheroes but also its shows on TV presenting in San Diego on Saturday, including "Arrow" and "The Vampire Diaries."
Check out Variety.com for the complete report.
