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Posted on June 13, 2025 by Neil Cole
As anticipation builds for the release of the highly awaited "Superman" movie, Warner Bros. Pictures recently launched a bold new global marketing campaign - illuminating iconic landmarks around the world with the redesigned "S" shield from the film.
Through the use of visual effects, the iconic symbol of hope appeared in dazzling displays on landmarks including the Eiffel Tower in Paris, the Tower Bridge in London, the Great Pyramid in Egypt, and the Empire State Building in New York City, just to name a few. Timed social media drops of video footage from each location have quickly gone viral, igniting excitement among fans and signaling the return of the world's most beloved superhero.
Check out all the global landmark videos below.
"Superman" soars into theaters and IMAX nationwide on July 11, 2025, with international release beginning July 9, 2025.