Ulta Beauty Highlights "Supergirl" Products in DC Studios-Inspired Collection
Ulta Beauty has announced an exclusive partnership with DC Studios' highly anticipated feature film, "Supergirl", coming to theaters on June 26 from Warner Bros. Pictures. The summer-long integrated campaign features actress Milly Alcock, starring in the dual role of Supergirl/Kara Zor-El, and celebrates the film's central message of self-discovery and personal empowerment.
"Our partnership with Supergirl connects Ulta Beauty to one of this year's biggest cultural moments, while empowering our guests to express themselves boldly through beauty," said Kelly Mahoney, Chief Marketing Officer of Ulta Beauty. "This summer, we're showing up in-store, on-screen, and through in-person events in a way that's unmistakably Ulta Beauty - bringing together brands across our unparalleled assortment to inspire our guests to create their own version of Krypton's rebel girl beauty."
The partnership includes a custom promotional campaign spot running on social media, streaming, linear TV, and cinema this summer, along with immersive in-store experiences at select Ulta Beauty retail stores, and an exclusive digital buying guide featuring a bold lineup of products, including a multi-branded beauty collection centered around three signature beauty looks inspired by Supergirl's journey.
"Supergirl's story is all about rewriting the rules, discovering who you are, and owning it unapologetically. I love that Ulta Beauty gives everyone the freedom to experiment, embrace their most authentic self, and unleash their inner rebel," said Milly Alcock. "I'm so excited to team up for this campaign because I hope we can empower everyone everywhere to rock their look and find their power all summer long."
Discovering the Superpowers of Beauty
Customers can now discover and shop three Supergirl-inspired beauty looks – Power Glam, Grunge Romance, and Iconic Shimmer – through an interactive digital buying guide on Ulta.com featuring Ulta Beauty Collection and brand collaborations from Joico, OPI, and Sol de Janeiro. Beauty enthusiasts will also be able to purchase limited-edition animated Supergirl x Ulta Beauty digital gift cards, exclusively at Ulta.com, while supplies last.
Reaching Supergirl Fans Nationwide
Ulta Beauty launched a custom co-branded promotional spot featuring Milly Alcock across cinema, social media, CTV and streaming channels including Max, Hulu, and Peacock, running now through mid-July. The Supergirl x Ulta Beauty spot, celebrating the real beauty of the unapologetic spirit - the confidence that comes from being yourself, not who others expect you to be.
Bringing the Rebel Aesthetic to Life
Starting June 7, all Ulta Beauty locations will feature dedicated retail displays organized by the three signature Supergirl-inspired beauty looks, highlighting an assortment of products from Ulta Beauty Collection, Joico, Sol de Janeiro, and OPI that help bring the rebel aesthetic to life. Customers who spend at least $30 on Joico products in-store will also receive a free limited-edition Joico x Supergirl cosmetic bag.
Fans can also experience immersive large-scale window vinyl's designed by legendary Supergirl: Woman of Tomorrow comic book artist Bilquis Evely, installed at five Ulta Beauty locations in New York City (Herald Square), Dallas (Inwood Village/Lovers Lane), Los Angeles (Westwood, Santa Monica), and Chicago (Michigan Avenue). Additionally, 12 Ulta Beauty stores across New York City (Chelsea) and Mexico will showcase Supergirl's bold, graffiti-inspired energy through digital experiences.
On June 22, in celebration of the Supergirl world premiere, Ulta Beauty will host local events in New York City (Chelsea), Los Angeles (Empire Center Burbank), Dallas (The Shops at Park Lane), and Chicago (Michigan Avenue) featuring glam touch-up stations for beauty enthusiasts, courtesy of Ulta Beauty Artist Collective makeup artists, along with brand partner activations from Joico and more.
For more information about Supergirl x Ulta Beauty, please visit Ulta.com.