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Krypto the Superdog Powers Up with Milk-Bone in New "Superman" Promotion
Posted on May 12, 2025 by Neil Cole
It's a bird, it's a plane, it's the launch of Milk-Bone's limited edition Milk-Bone Superman Box, just in time for the biggest film of the summer, DC Studios' Superman, distributed by Warner Bros. Studios and featuring Superman's beloved four-legged sidekick, Krypto the Superdog. This exciting collaboration celebrates the connection between dogs and their humans - just like the bond between Krypto and Superman.
The limited-edition packaging features iconic Superman artwork and is filled with the classic Milk-Bone dog biscuits loved by generations of dogs. In addition, Milk-Bone will be releasing a limited-edition comic book, inspired by Superman's sidekick and best friend, Krypto. It's the perfect way to treat your pup to something special while making every moment feel a little more... super.
"For over a century, Milk-Bone has been trusted to help pet parents make everyday moments with their dogs feel extraordinary," said Gail Hollander, CMO at J.M. Smucker. "Now, with the Superman partnership, Milk-Bone is honoring the strength, loyalty and love that our four-legged companions show us every day."
Whether it's a walk to the park or fighting for "truth, justice and a better tomorrow", Milk-Bone is there for every super moment shared between you and your dog, whether on Earth or flying through space.
The Milk-Bone Superman Box will be available at major retailers and online beginning May 2025, available in 24 oz. Superman will soar into theaters and IMAX nationwide on July 11, 2025.
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