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Giga Apples Announces New "Superman" Movie Promotion
Posted on June 13, 2025 by Neil Cole
This summer, the goodness of Giga apples meets the heroic strength of Superman in a new partnership between VOG and Warner Bros. Discovery Global Consumer Products, coinciding with the launch of the highly anticipated DC Studios film "Superman", releasing in theaters and IMAX internationally beginning July 9, 2025, distributed by Warner Bros. Pictures.
Giga apples will be featured in an exciting multi-channel campaign across Europe. As part of this promotional partnership, specially branded Giga apples will display the Superman S-Shield at retail. Consumers will also see dedicated retail displays and eye-catching promotional activities in-store. Themed sampling events and installations will also run in cinemas and retail points.
On top of the in-store and cinema visibility, a TV advertising campaign will amplify the message further, celebrating the Giga range honouring one of the world's most iconic Super Heroes.
"We're thrilled to join forces with WBDGCP to celebrate the globally recognised DC Super Hero, Superman." says Hannes Tauber, Marketing Director of VOG. "Through this campaign, we're excited to create memorable experiences for consumers, whether in store or at the cinema, and invite them to discover the bold flavour of Giga."
"Superman" soars into theaters and IMAX nationwide on July 11, 2025, with international release beginning July 9, 2025.
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