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DC and McFarlane Toys Partnering for New Collectibles in 2020
by Neil Cole
With New York Toy Fair just around the corner, there a lot of announcements trickling out from the world of toys and collectibles, but here's a doozie:
McFarlane Toys has entered a three-year licensing agreement with Warner Bros. Consumer products to produce collectibles based on the DC Multiverse.
Starting in 2020, McFarlane Toys will begin releasing 6"-12" ultra-posable action figures based on characters from DC's stable of characters from comics, movies, and video games - along with corresponding vehicles and accessories.
There are no further details at the moment, but the prospect of a Batman or Superman action figure from McFarlane Toys is enough to pique the interest of even the most casual of toy enthusiasts. These figures will be available from both mass and specialty retailers.
While there's certainly no shortage of existing merchandise based on characters from the pages of DC Comics, a partnership with McFarlane Toys is exciting news for anyone who keeps track of the comics industry, as Todd McFarlane's earliest professional work was published by DC.
While McFarlane Toys has had dozens of licenses over the years, from Shrek to Fortnite, most of their comic-based collectibles have been from the pages of Image Comics, which Todd co-founded in 1992.
These new DC figures probably won't be revealed at New York Toy Fair, but McFarlane will most likely be showing off new figures from some of their other licenses, including Game of Thrones, Stranger Things, Destiny, and Cuphead.
