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Warner Bros. Discovery and Bioworld Renew Merchandising Partnership Ahead of "Superman" Movie Release
Posted on April 30, 2025 by Neil Cole
Variety has announced in an exclusive report that Warner Bros. Discovery (WBD) has renewed its multi-year licensing agreement with Bioworld, extending the companies' long-running partnership ahead of the highly anticipated release of James Gunn's "Superman" movie. The new two-year deal continues Bioworld's exclusive rights to develop and distribute merchandise tied to more than 150 WBD-owned franchises, including Superman, DC, Harry Potter, and Looney Tunes.
The agreement covers a wide range of product categories - including apparel, headwear, backpacks, footwear, and home goods - which will be available throughout the United States, United Kingdom, and Canada.
While Bioworld's broader collaboration with Warner Bros. began in 2008, the partnership with the Superman brand reaches a 20-year milestone in 2025, coinciding with Bioworld's 25th anniversary. The timing aligns with a renewed global spotlight on the Man of Steel, as Gunn's Superman prepares to usher in a new era of the DC Universe.
Variety also shared the following images of new Superman products from Bioworld that are scheduled to be released in the near future.
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