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The Vitamin Shoppe Announces Launch of DC Flavors by BodyTech
It's not a bird. It's not a plane. It's The Vitamin Shoppe's mightiest collaboration yet: Sports nutrition inspired by the DC Universe.
The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, and Warner Bros. Consumer Products (WBCP) today announced the launch of DC flavors by BodyTech, an exclusive range of protein, pre-workout, creatine, and other premium supplements inspired by Super Heroes and Super-Villains of the DC Universe.
Under the long-term license agreement with WBCP, a series of innovative new flavors unites the epic excitement of iconic characters such as Superman, Batman, Wonder Woman, The Flash, The Joker, and Black Adam with the best-in-class sports nutrition formulas of BodyTech and BodyTech Elite.
Sharon Leite, CEO of The Vitamin Shoppe, commented: "As lifetime fans of these legendary characters that have helped shape popular culture for decades, all of us at The Vitamin Shoppe are thrilled to partner with the exceptional Warner Bros. Consumer Products and DC teams. The heroic action, vast creativity, and indelible impact on our collective imaginations of Super Hero stories - like Superman, Batman, Wonder Woman and Black Adam - have undoubtedly driven the fitness goals and aspirations of many BodyTech customers. This compelling collaboration offers consumers unique new flavors while bringing the fun and excitement of the DC Universe into any Super Hero fan's sports nutrition regimen, giving them the opportunity to fuel their own origin story."
Each of the new DC x BodyTech flavors in the launch lineup is designed to match the unique personality and super powers of its respective DC character, while maintaining the trusted quality and performance of The Vitamin Shoppe's best-selling BodyTech and BodyTech Elite premium formulas. The range is exclusively available in over 700 locations of The Vitamin Shoppe and Super Supplements stores, and on www.vitaminshoppe.com, with products including:
• Black Adam Black Cherry BodyTech Elite Nitrulline powder, to support massive pumps and endurance.
• Wonder Woman Sherbet BodyTech Whey Isolate, to support muscle growth and recovery.
• The Flash Lightning Lemonade BodyTech Flash Point, to support pre-workout energy and focus.
• The Joker Candy BodyTech Energized Critical Aminos, to support daily energy and recovery support.
• Superman Kryptonite Krusher BodyTech Elite Ultimate EAA, to support muscle building and stim-free focus.
• Batman Gotham City Grape BodyTech Elite Micronized Creatine Monohydrate, to support strength training and muscle mass.
• Additional products, flavors, and DC Universe Super Hero and Super-Villain character collaborations will be unveiled as part of this exclusive assortment in the future.
For more information about The Vitamin Shoppe, visit www.vitaminshoppe.com, and for more information about DC, visit www.dc.com.
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