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Viral marketing for "Batman v Superman: Dawn of Justice" kicked off yesterday with a Fortune Magazine interview with the character of Alexander Luthor, Jr.
Today comes word that the marketing campaign will continue at New York Comic Con who have announced via their FAQ page that LexCorp will be providing free Wi-Fi to all those in attendance:
Free WiFi throughout the Javits Center will be provided by LexCorp Industries.
LexCorp unites humanity through technology. We believe in technology as a means of communication, unification and a source of inspiration. To access the WiFi on-site at the Javits Center, connect to the "LexCorp" network from the list of available networks.
You will automatically be redirected to the LexCorp WiFi login page where you can enter your email address and click "CONNECT" to gain access to the network. LexCorp – together, we can build a better world.
New York Comic Con takes place October 8th - 11th at the Javits Center in New York City. "Batman v Superman: Dawn of Justice" opens nationwide on March 25th, 2016.