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August 29, 2015: Diane Nelson to Head Warner Bros. Consumer Products
Diane Nelson has added oversight of Warner Bros. Consumer Products to her current responsibilities as President, DC Entertainment and President & Chief Content Officer, Warner Bros. Interactive Entertainment. This announcement was made today by Kevin Tsujihara, Chairman and CEO, Warner Bros.
Brad Globe, who has served as President, Warner Bros. Consumer Products since 2005, announced earlier today that he will be stepping down next spring. He will work with Nelson in the coming months to assure a smooth management transition before leaving the Studio. Nelson will name a successor to Globe in 2016.
“With more and more of our consumer products business being directly driven by DC characters and storylines, a closer alignment of the divisions makes a lot of sense for us,” said Tsujihara. “Diane’s background, which includes a great balance of business, creative and marketing, will help us bring fans exciting news ways to enjoy all of Warner Bros.’ great entertainment properties through wide-reaching, innovative consumer products experiences.”
“I’d also like to thank Brad for his decade of service to the company,” Tsujihara continued. “He’s been instrumental in elevating a number of our key franchises through creative and strategic campaigns, and has positioned the division for continued success. We appreciate his many contributions to Warner Bros. and wish him all the best.”
“I’ve had the pleasure of working with Brad for many years on some of the most powerful franchises we have in the Company’s portfolio, including Harry Potter and the properties within the world of DC Entertainment,” said Nelson. “I’m excited about the opportunity to work even more closely with the WBCP executive management team to build upon their success.”
In addition to her new WBCP responsibilities, Nelson serves as President, DC Entertainment and President & Chief Content Officer, Warner Bros. Interactive Entertainment. At DCE, she leads the efforts to fully realize the power and value of DC Entertainment’s rich portfolio of stories and characters across all media and platforms, while strategically integrating the DC Comics, Vertigo and MAD brands deeply into Warner Bros. Entertainment and all its content and distribution businesses. Her WBIE responsibilities include overseeing the development of a slate of top-tier digitally powered console and mobile games for WBIE, including those based on DC characters, as well as other Warner Bros. properties and original IP.
Previously, Nelson served as President, Warner Premiere, developing and producing direct-to-DVD feature films and short-form digital content for Warner Bros. Pictures and Warner Bros. Home Entertainment’s distribution businesses. She was also Executive Vice President, Global Brand Management for Warner Bros. Entertainment. Prior to that, she served as Executive Vice President of Domestic Marketing for Warner Bros. Pictures, having also held a number of other positions within the Studio, after joining the company in 1996 as Director of Worldwide Corporate Promotions. Nelson came to the Studio from Walt Disney Records, where she served as Director of National Promotions.
