July 12, 2017: Superman, Batman, & Wonder Woman Featured in New Wal-Mart School Ads

by Neil Cole

Wal-Mart has launched a new "Back-to-School" ad campaign featuring the iconic DC Comics superhero characters of Superman, Batman, and Wonder Woman as they will appear in the upcoming "Justice League" movie.

The advertisements promote Wal-Marts new line of school bags which feature various DC superhero skins while also showcasing a closer look at the Superman, Batman, and Wonder Woman costumes from the film.

At first, it's easy to mistake the appearance of the superhero characters in the ads to be Henry Cavill, Ben Affleck and Gal Gadot. However, upon closer inspection, it's clear that the characters are being portrayed by stunt doubles wearing 100% screen accurate costumes.

While Warner Bros. has not yet fully launched their marketing campaign for "Justice League", these new Wal-Mart "Back to School" ads will certainly ad some hype to the already highly-anticipated film. Check out the new ads below: