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June 23, 2016: Love and Madness to Launch DC Super Heroes Jewelry Collections
Posted by Neil Cole
Love and Madness has announced that they will partner with Warner Bros. Consumer Products, on behalf of DC Entertainment, to design a series of jewelry collections inspired by DCs’ iconic Super Heroes, Wonder Woman, Batgirl, and Supergirl.
Love and Madness, founded by industry veteran Heather McAvoy, has become widely recognized for its ability to merge pop culture and trend through an assortment of accessories that speak to both the geek girl and the fashion girl, alike.
“As a brand that emphasizes a passion for nostalgia and pop culture, there could not be a more perfect fit for Love and Madness. It is the unique opportunity and vision to merge the needs of both fan girl and fashion girl that drives and inspires us on a daily basis. This partnership with Warner Bros. Consumer Products enables us to explore new ways to marry the past, present and future through jewelry that speaks to all, taking licensing to an entirely new level,” explains McAvoy.
The empowered, female-run brand, which strives to connect women with their inner strength and influence through the stories told by compelling accessories, will kick off this new licensing partnership with a collection centered around Wonder Woman, honoring the 75th anniversary of the beloved Super Hero.
Rich colors and materials will merge with nostalgic symbols in an assortment of jewelry that exemplifies the Super Hero’s commanding qualities through modern design. The collection will include a tailored variation of the brand’s recently released piece entitled “The Crawl.” In response to the astounding attention garnered by this design, which quickly became a signature for the brand, the wrap will present words and phrases that embody Wonder Woman and all that she is. The style will be further carried throughout the partnership’s various collaborations, continuously evolving to represent each of the iconic characters.
The collections, beginning with the launch of Wonder Woman for Holiday 2016, will be available at a broad range of high-end boutiques and department stores worldwide.
