June 6, 2011: DC Vice-President of Sales Addresses Relaunch

DigitalSpy.com reports that DC Comics Senior Vice-President of sales Bob Wayne has sent a letter to retailers with more information on the companys September relaunch of 52 new titles. Here's an excerpt from the letter:

"We know that you want more details on the creative teams and their title-by-title assignments for the launch.

"And by the way, let me just reiterate this point: this is the launch of the New DCU. It is not a 'reboot.' I think you will soon discover why that is.

"We will send you an e-mail with more creative details next week, as a teaser in advance of the solicitation copy for Previews going live on the 13th.

"This is a shock to the system, no question, but we have the quality stories and the unrivaled sales/marketing support and the increased public attention to help you best absorb that shock and profit from it."

DC's relaunch will kick off on September 31st with the release of Geoff Johns and Jim Lee's "Justice League" followed by four new Green Lantern titles and various other series.

The new DCU comics will spin out of the events of the current 'Flashpoint' event.